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QUANJUDE,
a famous historied brand of China, was established
in 1864 (the third year of Tongzhi of Qing dynasty).
During the 136 years, QUANJUDE has experienced
business vicissitudes and survived the arduous
ordeal of time. Throughout the years, QUANJUDE
dishes have been greatly enriched due to developing
and innovation.
With its long history, Quanjude
roast duck enjoys a high reputation among domestic
and overseas consumers for the peculiar roast
technique and outstanding quality. It ranks the
first not only in Chinese Famous Dishes, compiled
by all-China famous chefs under the organization
of Ministry of Commerce in 1958, but also in Elite
of |
Chinese
Famous Dishes, published by China and Japan in 1982.
In many cases, Quanjude lists the first among famous
restaurants.
The well-known All-Duck Banquet is headed by QUANJUDE
roast duck and supported by over 400 dishes with
QUANJUDE characteristic flavor. Government leaders,
officials and VIPs from nearly 200 countries and
regions have visited QUANJUDE roast duck restaurants
and had dinner here.. The
foundation of China Beijing Quanjude Group on
May 20th of 1993 ushers in a new episode for QUANJUDE.
The Group set its developing strategy as taking
advantage of QUANJUDE brand and expanding the
business by scaling, modernizing and franchising
with quality playing the crucial role. Since the
implementation of the strategy, QUANJUDE¡¯s business
has been booming and more positive meanings are
being brought to the image of the old renowned
brand. Currently, the Group has over 60 company-owned
and franchised restaurants in China. The annual
sales reaches 500 millions yuan (RMB); the number
of roast duck annually sold amounts over 2 millions;
guests annually entertained top 5 millions. The
Group lists one of the largest food service enterprises
in China with 600 millions yuan (RMB) of assets
and 700 millions yuan (RMB) of intangible assets.
In January of 1999, QUANJUDE was
awarded the title of ¡°China Renowned Trademark¡±,
which is the first and unique case as of now in
the service trade. This honor also contributes
to QUANJUDE¡¯s image of high quality, excellent
taste, rich and profound culture.
Address: No. 14, Qianmen West Street,
Beijing, P.R.China
Post Code£º100051
Tel£º86-10-63048987 Fax£º86-10-63048990 |
